How To Make A Link Clickable In WordPress

Affiliate disclosure: In full transparency – some of the links on our website are affiliate links, if you use them to make a purchase we will earn a commission at no additional cost for you (none whatsoever!).

In this article we have featured How To Make A Link Clickable In WordPress, Due to how easy it is to use both Gutenberg and Classic WordPress editors in WordPress, it is now very quick to learn how to create a clickable link. Learn how to make your links clickable, including how to make them open in a new tab and more, in three simple steps.

With WordPress, creating a clickable link is surprisingly simple.

Before today, creating a hyperlink from the existing text wasn’t as easy or intuitive as previous versions of WordPress. Using this quick tutorial, we’ll show you how to make a link clickable-as well as how to make it open in a new tab.

Creating a clickable link in WordPress (Hyperlink)

Creating a clickable link in WordPress (Hyperlink)

In this video (playing on a loop), I demonstrate an easy way to create a clickable link in your WordPress editor:

I think it’s easy to miss what’s happening here if you’re not paying close attention (I know that this video is fast).

If you’re just starting to blog or if you aren’t too experienced with the use of WordPress yet, it’s completely fine. It is possible that it may take some time before you get the hang of all the technical aspects of running a blog.

I would like to break down the process of creating a clickable link a little more in-depth, beginning with defining what exactly a clickable link is (and when a link should open in a new tab).

How does a clickable link work?

Clickable links, also known as hyperlinks, are sections of text or URLs added to a blog post or page that, when clicked, would redirect you to a new web page (or open the clicked page in a new tab).

The purpose of a clickable link is to guide readers to another piece of content for reasons such as:

  • Providing links to other articles on your blog
  • A dedicated landing page (for completing a purchase or signing up for something)
  • Instructing them to read more on another website
  • Citing external sources you’ve consulted, such as Wikipedia, or research you’ve done

You should always use a clickable link (hyperlink) whenever you want to connect blog posts.

clickable links

What are the benefits of clickable links?

Bloggers are likely to strive for more traffic to their blogs and (eventually) learn how to monetize that traffic.

The first step is to get readers to your blog.

It is also important to keep them for the longest time possible.

Ideally, you will provide them with enough value for them to join your email list or newsletter in order to be informed about future content, right?

In order to keep readers on your blog, you should link to your other articles.

You will notice that when you click on any of the links you see in the paragraphs above here, they will take you to another page on my blog.

Your content will be more engaging and valuable if you are able to include clickable links that direct readers to more relevant articles on your blog.

Clickable Links in WordPress: 3 Easy Steps

For those who find the video at the top of this guide a bit too fast, here’s a step-by-step breakdown of the process.

1. Make a clickable link by highlighting the text

To make your text into a clickable link, highlight (click and drag) the section you want to link to. It will look like this:

Select the text that will become a hyperlink now…

2. Open your visual editor ( ) and click the link icon

Your visual editor options will have a link icon at the top.

You’ll see something like this: 🔗

Clicking this will now allow you to paste in the web address (URL) that you want your clickable text to lead to.

3. Paste the URL of the target page and click “Apply”

Last but not least, type or paste the URL you want to send readers to after they click on the link you create.

The address bar appears as soon as you click the link icon. Paste your link into it. It looks like this:

The “Apply” button will complete the process. It’s time to click “Apply”.

Paste the URL of the target page and click "Apply"

Is it better to open a new tab when you click your link?

When you click on a link, it will simply navigate your current browser window to the page that you clicked on, unless you explicitly set it to open in a new tab. 

This can be okay sometimes, but here are my personal rules for when links should open in a new tab and when readers should stay in the same window:

  • You can do this by making the link open in a new tab whenever you link to an external page (for example, a post not on your own website). Otherwise, you’ll purposefully send readers away from your blog whenever they click on an external link.
  • You want to keep readers engaged on a page or post that links to an internal URL (a page or post on your own website). Make the link open in a new tab — that way, they can still see your original URL.
  • Make the clickable link stay in your current browser window if you’re directing visitors to another resource by linking to an internal URL (a page or post on your own website).

Before clicking “Apply,” there’s one more quick step that needs to be done if you want to open your clickable link in a new tab (not in your current window).

Why does the blue “Apply” button have a gear icon next to it? It looks like this: ⚙️

Once you have pasted your link, click on the gear icon to make it open in a new window.

In the “Open link in a new tab” box, check the box like this:

Clicking your link will open a new tab when you check that box.

A clickable link was just explained to you. 👏

Do you like what you learned? Get more information by signing up.

Sonam Asrani

Sonam is an IT engineer by education and passionate freelance writer/blogger by profession. She is a tech enthusiast and loves to read and write about technology and WordPress builders from blogs like Havas Digital Server. Her hobbies include reading, watching TV, delving into new things and creating interesting content to help people with all things tech!!

Leave a Comment